This adventuring company doesn't just encourage people to go outside, it's also a powerful way to get men to connect with each other and themselves outside of the office. The Wildnerness Collective is a group of filmmakers, writers and brands (they partner with companies like Honda and Uncrate) that exists to inspire males to "rediscover the balance and personal growth that brings adventure to life."
The Wilderness Collective's all-inclusive experiences combine tasty good, quality gear, deep conversations and adrenaline-boosting adventures. Their excursions are also the subjects of films.
Upcoming events by the adventuring company include off-road motorcycle trips from Sequoia to Yosemite and from Vegas to the Grand Canyon. Previous trips involved dual sport motorcycling, snowmobiling, sailing, mountaineering and horse trekking.
Male Adventure Collectives
The Adventuring Company Gets Men to Have Meaningful Discussion Outdoors
Trend Themes
1. Adventure Therapy - Disruptive innovation opportunity: Development of outdoor therapy programs specifically targeted towards men, providing a unique way for them to connect and grow on a personal level.
2. Branded Adventure Experiences - Disruptive innovation opportunity: Collaboration between companies and adventure collectives to create immersive branded experiences that combine adventure, storytelling, and personal growth.
3. Multi-sensory Adventure Filmmaking - Disruptive innovation opportunity: Exploration of new filmmaking techniques that capture the immersive nature of adventure experiences, enhancing the audience's experience through multi-sensory storytelling.
Industry Implications
1. Outdoor Recreation - Disruptive innovation opportunity: Integration of adventure collectives into the outdoor recreation industry, providing unique and transformative experiences for consumers.
2. Therapy and Mental Health - Disruptive innovation opportunity: Incorporation of adventure-based therapies into the mental health industry, offering alternative approaches to healing and personal development.
3. Branding and Marketing - Disruptive innovation opportunity: Development of innovative marketing strategies that align with the values and experiences offered by adventure collectives, creating authentic connections with consumers.