As an alternative to a sugary advent countdown, Smiggle developed a festive Christmas calendar that's filled with a new stationery gift each day. This includes an assortment of erasers, toys, pens, as well as the chance to find a grand golden ticket that can be redeemed for a $500 shopping spree at Smiggle.
The creative Christmas advent calendar is a perfect alternative for parents who are seeking a chocolate-free countdown for kids. As well as providing a treat each day, each of the supplies inside will be useful long after the end of the holiday season.
Creative advent countdowns like these are becoming a popular way for retailers of all kinds to get in on the spirit of the holiday season.
Stationery Advent Calendars
Smiggle's Advent Countdown Contains 25 Days of Stationery Gifts
Trend Themes
1. Creative Advent Countdowns - Developing unique and non-traditional advent calendars that cater to different interests or hobbies can disrupt the traditional chocolate-centric market.
2. Stationery Gifting - Creating advent calendars or gift sets focused on stationery items can tap into the growing demand for functional and creative stationery among consumers.
3. Personalized Advent Calendars - Offering customized advent calendars that allow customers to select their preferred stationery items or themes can provide a personalized and unique gifting experience.
Industry Implications
1. Retail - Retailers can explore the opportunity to create and market diverse and themed advent calendars, expanding their product offerings beyond traditional holiday treats.
2. Stationery - Stationery companies can capitalize on the popularity of advent calendars by creating specialized sets that showcase their range of products and increase brand exposure.
3. E-commerce - E-commerce platforms can provide a convenient channel for selling and shipping unique advent calendars that cater to niche interests, such as stationery enthusiasts.