While ice pops are often associated with children, brand Brewla is serving adult popsicles tailored to an older demographic with flavors made from cold brew coffee and healthy ingredients. The popsicles are described by the company as "specialty brewed bars" that are made using organic milk, chilled iced coffee and gluten-free ingredients.
While drinking a cup of coffee is one way to enjoy a caffeinated boost, the Brewla ice pops are designed to be a refreshing edible dessert. The popsicles are made using high grade cold brew coffee, whole milk and low sugar ingredients. Each popsicle is calorie-conscious with only 35-calories per serving, making it a healthier sweet treat to choose to snack on. The added caffeine boost provides an energize reboot to consumers seeking a refreshing snack in the middle of the day.
Caffeinated Adult Popsicles
The Brewla Ice Pops are Made Using Organic Milk and Cold Brew Coffee
Trend Themes
1. Adult Popsicle Market - The adult popsicle market continues to grow as brands introduce unique flavors and healthier ingredients to target an older demographic.
2. Caffeinated Treats - As consumers look for new ways to get their caffeine fix, the market for caffeinated treats such as ice pops and candies creates a disruptive innovation opportunity.
3. Healthy Indulgences - There is a growing trend towards indulgent treats made with healthier ingredients, such as organic milk and gluten-free options, providing a disruptive innovation opportunity in the healthy snack market.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the adult popsicle market by introducing new and exciting flavors made with healthy ingredients.
2. Candy and Confectionery - The candy and confectionery industry can innovate by introducing caffeinated treats to their product lines.
3. Coffee and Tea - The coffee and tea industry can expand into the snack market by introducing products made with high-grade coffee such as cold brew popsicles.