BeatBox Beverages recently added to its collection of ready-to-drink alcoholic Blue Razzberry and Fruit Punch drinks that are packaged in portable cartons with an all-new adult pink lemonade variety. The BeatBox Pink Lemonade contains just eight grams of sugar, 130 calories per serving, with 11% ABV.
The new beverage is touted as the "world's tastiest portable party punch" and the brand offers several different sizes to suit different group gatherings. As ever, the boxes are packaged to resemble old school boombox.
While the product is perfectly packaged for instant enjoyment, BeatBox Beverages also suggests serving the adult pink lemonade cold as a refreshing rose slushie or mixing it with soda, lemonade or another one of the brand's bold drink flavors.
Spiked Pink Lemonades
BeatBox Beverages' Adult Pink Lemonade is Packaged for Convenient Enjoyment
Trend Themes
1. Portable Ready-to-drink Beverages - The trend of portable, ready-to-drink adult beverages packaged in convenient cartons presents an opportunity for disruptive innovation in the alcohol industry.
2. Low Sugar/low Calorie Alcoholic Drinks - The trend of low sugar/low calorie ready-to-drink alcoholic beverages presents an opportunity for disruptive innovation in the health-conscious consumer market.
3. Innovative Beverage Packaging - The trend of innovative and creative packaging for alcoholic beverages presents an opportunity for disruptive innovation in the packaging industry.
Industry Implications
1. Alcohol Industry - The alcohol industry can take advantage of the trend of portable, low sugar/low calorie ready-to-drink beverages by introducing new and innovative products that cater to health-conscious and on-the-go consumers.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the trend of low sugar/low calorie ready-to-drink alcoholic beverages by partnering with alcohol companies or introducing their own lines of products.
3. Packaging Industry - The packaging industry can leverage the trend of innovative beverage packaging by developing new designs and materials that enhance the drinking experience and provide added value to the consumer.