A new high-tech pet adoption campaign using public space ads has been created by OgilvyOne called #LookingForYou. With the hopes to increase pet adoption at 'Battersea Dogs and Cats Home,' OgilvyOne collaborated with Exterion Media for the project.
Flyers were produced with a computer chip intact and then distributed to visitors at East London's Westfield Stratford mall. Each time someone holding a flyer would pass a screen or electronic billboard in the mall, an irresistibly precious canine would appear. The chip acts as an invisible leash, pulling at the heart strings of passersby.
This is the first ever use of such innovative technology to increase pet adoption. Their tactics will certainly gain recognition in a society surrounded by screens. So far, the first pooch starring in the on-screen pet adoption campaign -- named Barley -- has been adopted.
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
Trend Themes
1. Location-based Advertising - Using location-based technology in advertising campaigns can increase audience engagement and awareness for various causes.
2. High-tech Adoption Campaigns - Incorporating innovative technology, such as computer chips in flyers, can create a unique and interactive adoption experience.
3. Screen-integrated Marketing - Integrating marketing messages with screens and electronic billboards can capture the attention of potential customers in today's screen-focused society.
Industry Implications
1. Advertising - Adoption campaigns and location-based tech offer disruptive innovation opportunities for the advertising industry to engage with target audiences in creative ways.
2. Pet Adoption - The use of high-tech adoption campaigns opens up disruptive innovation opportunities for the pet adoption industry to increase awareness and find homes for pets in need.
3. Retail - Integrating computer chips in marketing materials for adoption campaigns presents disruptive innovation opportunities for the retail industry to enhance customer experiences and drive foot traffic to their stores.