The adidas Vanguard Collection Part II arrives with revamped designs by Extra Butter of shoe models like the Stan Smith 'Wunderkind' and the Rod Laver 'The Scholar.' Making the well-known styles appear to be novel couture sneakers, Extra Butter's designs are unique and luxurious.
The first design is based on the Stan Smith model and blankets the footwear with a woolen texture that has a classic camel coloring. The heel of the shoe features a black section for the branded logo with a bright red pull tab.
The Rod Laver design is very different, with a navy nubuck base that is then topped with tiny golden bees speckled around the shoe. The navy sneaker has a nicely contrasted red stripe along its bottom and in "scholar" fashion, sports two crests on the outer side. With highly contrasted designs, adidas' second Vanguard Collection will appeal to a wide audience.
Rugged Co-Branded Sneakers (UPDATE)
adidas' Vanguard Collection Has a Navy Nubuck & Tan Wool Shoe
Trend Themes
1. Luxury Sneakers - There is an opportunity for luxury brands to collaborate with sports brands and create high-end co-branded sneakers.
2. Nostalgic Revamps - Updating classic designs with unique materials and colors is a trend that can be applied to various fashion items.
3. Contrasting Designs - Using contrasting colors and textures in designs can appeal to a wider audience and create unique products.
Industry Implications
1. Sportswear - Collaborations between athletic brands and luxury brands can lead to new, unique products in the sportswear industry.
2. Fashion - Applying the trend of nostalgic revamps to various fashion items can attract customers looking for unique pieces.
3. Footwear - The use of contrasting colors and textures can be applied to various footwear styles and offer a point of differentiation in the market.