adidas TERREX and National Geographic have collaborated to launch a 16-piece hiking collection designed for exploring the natural world. This multi-season partnership unites the outdoor adventure expertise of adidas TERREX and National Geographic's legacy of exploration and storytelling. The collection, which will be available on April 28th at adidas.com, select adidas and adidas TERREX stores, and partner retailers worldwide, merges high-performance outdoor wear with striking nature photography.
The collaboration aims to celebrate the role of photography in outdoor culture and encourage people to connect with the world around them. Featuring women's, men's, and gender-neutral offerings, the collection includes pieces such as the RAIN.RDY Jacket, a 2.5L waterproof outer garment, and the TERREX Swift R3 GORE-TEX hiking shoes, offering a lightweight construction with the stability of a hiking boot. The collection is also environmentally conscious, using 100% recycled polyester for its fabric and textile trims.
Adidas TERREX and National Geographic's collection is ideal for those seeking to combine their love of nature, photography, and outdoor exploration with high-quality, functional, and stylish gear.
Co-Branded Hiking Capsules
adidas TERREX and National Geographic Debut a 16-piece Hiking Line
Trend Themes
1. Eco-friendly Outdoor Gear - The collaboration includes environmentally conscious 100% recycled polyester for its fabric and textile trims, presenting opportunities for other outdoor gear companies to also incorporate eco-friendly materials in their products.
2. Nature-inspired Fashion - The collection merges stunning nature photography with high-performance outdoor wear, opening doors for fashion brands to seek inspiration from nature and incorporate it into their designs.
3. Multi-season Partnerships - The collaboration between adidas TERREX and National Geographic offers a line that can be utilized throughout different seasons, creating opportunities for companies to develop partnerships aimed at offering versatile gear for different seasons and occasions.
Industry Implications
1. Outdoor Apparel - Companies in this industry can learn from adidas TERREX and National Geographic's environmentally conscious approach and create their own sustainable outdoor collections.
2. Photography and Adventure Media - Partnerships between photography and adventure media outlets and outdoor gear companies present opportunities for promotional campaigns and product development.
3. Retail - Retailers can collaborate with established outdoor gear companies and media outlets to offer exclusive collections and promotions to attract more environmentally conscious customers.