With London hosting the Olympic Games this summer, it is no surprise that the Adidas Originals Olympic apparel, which is Great Britain-themed, is stunning with ample of Union Jacks to go around.
The Olympic Games is not an event to be taken lightly. Naturally, the host country will have flashy pieces of clothing so people may represent themselves with pride. The Originals collection features merchandise ranging from simple shirts to leggings to jackets and finally, to super-fly kicks. All bear some different renditions of the Union Jack, or at the least feature its bold colors.
The people of the U.K. will be pleased to be able to sport an array of pride-heavy paraphernalia over the coming months!
Patriotic Olympic Apparel
Summer 2012 Adidas Originals Olympic Gear is Great for the Games
Trend Themes
1. Patriotic Apparel - Disruptive innovation opportunity: Create customizable patriotic apparel for various countries to cater to a global market.
2. Olympic Merchandise - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for Olympic merchandise to align with the growing demand for ethical products.
3. Union Jack Design - Disruptive innovation opportunity: Combine traditional Union Jack design with modern streetwear aesthetics to appeal to a younger demographic.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail to enhance the shopping experience and allow customers to virtually try on patriotic apparel.
2. Sporting Goods - Disruptive innovation opportunity: Develop smart athletic apparel that tracks athletes' performance during the Olympic Games to provide real-time data and insights.
3. Sustainable Fashion - Disruptive innovation opportunity: Implement circular economy practices in the production of Olympic merchandise to reduce waste and promote ethical consumption.