Now that the weather is finally heating up, consumers can start updating their summer accessories, and the new adidas Originals eyewear offerings are perfectly suited to those looking for a bit of nostalgic flair.
The release of the brand's women's styles coincides with a fresh launch for men, which features a universally flattering design that can be worn for all occasions. The women's frames similarly flatter different face shapes and features, but offer a more daring look, with the slight cat-eye design and narrow proportions allowing them to elevate any look.
The 54mm Butterfly Sunglasses are offered in two versatile colorways: Matte Light Blue/Brown Mirror and Shiny Black/Smoke. Embossed adidas logo plates are included subtly on the arms of the frames, which are made from a combination of polycarbonate and metal.
90's Throwback Shades
The adidas Originals Eyewear Lineup Has Been Updated for the Summer
Trend Themes
1. Nostalgic Fashion - Companies can capitalize on the trend of 90's throwback fashion by incorporating retro designs and styles for modern accessories and apparel.
2. Gender-neutral Eyewear - Businesses can disrupt the eyewear industry by offering designs that flatter all face shapes and genders.
3. Minimalist Design - The trend towards minimalist design can be applied to eyewear with simple and sleek styles.
Industry Implications
1. Fashion - The fashion industry can incorporate 90's throwback styles into new and modern designs for a nostalgic and trendy look.
2. Eyewear - The eyewear industry can cater to all genders and face shapes by offering gender-neutral sunglasses and glasses.
3. Accessories - Companies can offer simple and minimalist designs for their accessories, including eyewear, to appeal to consumers who prefer understated styles.