Following the success of last year's collaboration, adidas Originals and Palace are partnering again, this time offering consumers a Spring/Summer 2018 line.
The news, which was initially revealed on Palace's Instagram is now accompanied by a series of images which display some of the summer-ready items being retailed. The line includes a collaborative pair of slides that are stamped with a vibrant red, yellow and blue stripe. Both minimalist and stylish, these shoes offer the perfect footwear alternative for a laid back summer day. Playing into the poolside theme, this line also features a co-branded towel that consists of both logos and a red and yellow color palette.
The capsule is set to drop on April 27th.
Collaborative Poolside Fashions
adidas Originals and Palace Revealed Items from Its Collaboration
Trend Themes
1. Collaborative Fashion Lines - More businesses should explore partnership opportunities to create unique and innovative products for consumers.
2. Poolside Fashion Trends - Brands that cater to leisurely summer activities can find success in creating trendy and functional apparel and accessories.
3. Summer-ready Footwear - Innovations in comfortable and stylish footwear for warm weather can attract a niche market of consumers.
Industry Implications
1. Fashion and Apparel - Collaborations between well-known brands can generate buzz and excitement within the fashion industry.
2. Footwear Industry - The market for summer footwear is growing, providing opportunities for footwear brands and designers to offer innovative solutions.
3. Tourism and Leisure - Brands that promote leisurely summer activities can capitalize on the summer season and consumer demand for related products.