The Adidas Black Pack comprises delightfully darkened versions of the Adizero f50, Predator, Nitrocharge and 11Pro shoes, and perfectly complement Adidas' unique #ThereWillBeHaters campaign.
Each of the four shoes retain the fabulous technological innovations of the #ThereWillBeHaters boots. Their designed uppers feature intricate patterns inspired by medieval artwork. These designs help bring to life the classic look of Adidas' black-out series of boots while emphasizing the provocative tone of the #ThereWillBeHaters boots and campaign.
Each shoe in the collection features different performance attributes designed to cater to players based on their position on the pitch and their characteristics as footballers. For example, the Adizero f50 is designed for dribble-friendly players looking for maximum traction and maneuverability. The Nitrocharge boots on the other hand are perfect for box-to-box, all-action players.
Adidas has already thrown established sports shoe marketing wisdom out the window with its innovative and provocative #ThereWillBeHaters campaign; now it looks like it has decided to also take football boot design forwards.
Darkness-Embracing Shoes
The Adidas Black Pack Soccer Shoes Embrace the Dark Side
Trend Themes
1. Darkness-embracing Shoes - Adidas embraces the dark side with the Black Pack Soccer Shoes, creating disruptive opportunities in the sports footwear industry.
2. #therewillbehaters Campaign - Adidas' provocative campaign opens up opportunities for disruptive marketing strategies in the sports industry.
3. Position-specific Performance Attributes - The collection of football boots by Adidas introduces performance attributes tailored to specific player positions, potentially disrupting the sports equipment market.
Industry Implications
1. Sports Footwear - The Black Pack Soccer Shoes present an innovative take on sports footwear, creating potential disruptions in the sports shoe industry.
2. Sports Marketing - The #ThereWillBeHaters campaign by Adidas paves the way for new and disruptive marketing strategies within the sports industry.
3. Sports Equipment - The position-specific performance attributes of the Adidas football boots could disrupt the traditional sports equipment market, catering to players' specific needs.