The Joyo adaptogenic sparkling teas are a new line of functional refreshments arriving in the US market for consumers to choose when seeking out a health-conscious beverage.
The drink is formulated with Ayurvedic ingredients along with a blend of five adaptogens to give each beverage a beneficial profile for consumers to appreciate. The drinks come in five flavors including Raspberry Black Tea, Unsweetened Black Tea, Peach Black Tea, Black Tea with Lemon and Tropical Green Tea. The drinks are arriving at Erewhon locations at a price point of $3.49 per can.
The company commented on the Joyo adaptogenic sparkling teas saying, "Joyo’s sparkling teas offer a premier way for tea drinkers to enjoy their favourite healthy beverage while catering to the modern, grab-and-go lifestyle."
Functional Effervescent Tea Drinks
The Joyo Adaptogenic Sparkling Teas Come in Five Flavors
Trend Themes
1. Adaptogenic Beverages - Opportunity for innovation in functional beverages incorporating adaptogens for health-conscious consumers.
2. Sparkling Tea - Opportunity for innovation in carbonated tea beverages for a refreshing and healthy alternative to traditional carbonated drinks.
3. Ayurvedic Ingredients - Opportunity for innovation in beverages incorporating Ayurvedic ingredients known for their health benefits.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to tap into the growing demand for healthy and functional drinks with unique ingredient blends.
2. Retail Industry - Opportunity for retailers to offer a wider variety of functional and health-conscious beverages to meet the needs of modern consumers.
3. Wellness Industry - Opportunity for wellness companies to expand their product offerings with functional beverages that incorporate adaptogens and Ayurvedic ingredients.