This ad-free Vogue issue was created by copywriter Joseph G Davies who wanted to bring awareness to just how many advertisements are in every issue of Vogue.
When people think about Vogue, they know that the September issue is by far the most important. The superstar editor Anna Wintour even starred in a documentary called 'The September Issue,' which tracked all the hard behind-the-scenes work that goes into creating this outstanding issue.
The copywriter based in Seoul, Korea decided to take the 902 page magazine and get rid of 70% of it, which is how much space was used for ads. He used a knife to cut out all the advertisements. As for the pages he couldn't cut out, he blacked them out with permanent marker. While he's trying to make a point, I can't imagine advertisers or the Vogue staff being too thrilled with this.
Chances are, however, it'll be hard for people to buy this, as he's charging $4.8 million for the ad-free Vogue magazine.
Advertisement-Less Magazines
Copywriter Joseph G Davies Creates an Ad-Free Vogue Issue
Trend Themes
1. Ad-free Publications - Offering ad-free versions of highly advertised publications creates a lucrative opportunity for publishers to cater to an audience who dislikes advertisements.
2. Alternative Revenue Streams - Developing alternative revenue streams, such as higher priced ad-free versions, can help publishers offset losses from decreased advertisement revenue.
3. Perceived Value - Removing advertisements from publications can increase the perceived value of the publication, allowing publishers to charge higher prices and attract a more affluent audience.
Industry Implications
1. Publishing Industry - The publishing industry stands to gain from offering ad-free publications as a premium product for consumers.
2. Advertising Industry - Advertisers may need to change their approach to target audiences who opt for ad-free publications, otherwise they may be left behind.
3. Luxury Goods Industry - Offering ad-free versions of high-end publications can appeal to consumers in the luxury goods industry, who are willing to pay a premium for such exclusivity.