The Acrylick SS 2012 lookbook is a reminiscent stroll into a retro stadium. With the quiet atmosphere and nostalgic setting, the lookbook leans on such classics as the Sandlot and Little Rascals for fun, spunky attitude. The clothing featured reflects the same chill and effortless feel. Each piece is cut for comfort, conveying a laid-back means of living. The shirts are printed with Varsity-inspired graphics and optimistic phrases such as 'League of Our Own' and 'Golden State of Mind.'
Acrylick is a Los Angeles-based clothing company with a focus on universality and individualism. The company's site reads, "We at Acrylick believe that things should be universal. We don't believe in conformity of any sort." The founders chose the name Acrylick for the expressive quality, wanting to convey and encourage the need to relay an original spirit.
Retro Stadium Shoots
The Acrylick SS 2012 Lookbook is a Sunny Step Back into the Past
Trend Themes
1. Retro Fashion - Opportunity for clothing companies to create nostalgia-inspired collections that appeal to customers seeking a vintage aesthetic.
2. Comfortable Clothing - Potential for brands to capitalize on the demand for comfortable and laid-back apparel that promotes a relaxed lifestyle.
3. Varsity Graphics - Chance for designers to incorporate Varsity-inspired prints and optimistic phrases into their clothing lines, attracting customers who appreciate athletic aesthetics.
Industry Implications
1. Fashion - Fashion brands can explore retro-themed collections to cater to customers' desire for nostalgia-driven fashion trends.
2. Apparel - Opportunity for apparel companies to create comfortable and casual clothing options that align with the growing demand for laid-back fashion.
3. Printing and Graphics - Printing and graphics companies can collaborate with fashion brands to create Varsity-inspired designs and custom prints for apparel.