With many consumers working from home this summer, video calls have grown in popularity, and in turn peoples' pets are making surprise appearances during meetings -- Acne Studios' FW20 campaign lightly nods to this occurrence, as the lookbook features photos of employees with their pets.
The moody editorial sets the tone for the approaching Fall season with a cool color palette, lots of layering, and bold patterns. In addition to the pets, oversized suits steal the spotlight in this editorial, arriving in multiple iterations, and being styled with paper boy hats and belts. In one shot, the model can be seen lounging on an arm chair while her loyal companion sits on the floor near her.
Moody Pet-Centric Lookbooks
Acne Studios' FW20 Campaign Stars Employees and Their Pets
Trend Themes
1. Pet-inclusive Marketing - Companies should incorporate pets into their marketing strategies in response to the increased presence of pets during virtual meetings and the growing importance of pets in people's lives.
2. Work-from-home Fashion - Fashion brands can create lines that cater to stylish and comfortable work-from-home outfits.
3. Oversized Suits - Oversized suits have potential to become a popular Fall trend in fashion and retail.
Industry Implications
1. Fashion Industry - Fashion brands can benefit from incorporating pets and oversized suits into their FW20 campaigns and collections.
2. Pet Industry - The increased presence of pets during virtual meetings presents a unique opportunity for pet brands and retailers to market their products and services.
3. Work From Home Industry - Companies and startups can create products and services that cater to workers who are working remotely and need to dress comfortably and stylishly.