A few years after a post of them doing their daughter's hair went viral and made them Instagram famous, dads Kordale Lewis and Kaleb Anthony have been featured in the fall/winter Acne Studios' campaign, along with their four children.
The campaign was shot by photographers Inez and Vinoodh in a hotel room in New York City, and features the family wearing similar outfits from the Acne Studios brand. In addition to group shots of the whole family, the children have been photographed individually, along with a beautiful shot of Kaleb and Kordale together.
This Acne Studios campaign speaks to the importance of representation in marketing, with the powerful images working to shift the narrative of how families should be represented in the mainstream.
Influencer Family Fashion Campaigns
This Acne Studios Campaign Features the Lewis-Anthony Clan
Trend Themes
1. Representation in Marketing - Opportunity to disrupt traditional marketing by showcasing diversified and inclusive family dynamics.
2. Influencer Family Campaigns - Creating opportunities for brands to collaborate with influential families for authentic and relatable content.
3. Fashion Brand Collaborations - Trend of fashion brands partnering with unconventional influencers for innovative and culturally relevant campaigns.
Industry Implications
1. Fashion - Fashion brands can explore new marketing strategies by collaborating with diverse and influential families.
2. Marketing - Opportunity for marketing agencies to advocate for more inclusive representation in campaigns and connect with influencer families.
3. Media and Advertising - Incorporating diverse family dynamics in advertising campaigns opens up new avenues to engage with audiences and challenge societal norms.