The Academia de Ideias campaign focuses on the landscape of an empty mind. Literally. Only the fringe of bangs gives the images in the ad campaign some context. If not for that, they would simply be picturesque shots of the desert, snow and sea. As it stands, however, the print ads show that a vacant mind might be pretty, but it is also dull...pretty dull.
Conceived and executed by Perfil 252, an ad agency based in Belo Horizonte, Brazil, the Academia de Ideias campaign reads, "Have more inside." Harder than it sounds, people will have to fill those scenes with a lot of action in order to get that done.
The Academia de Ideias campaign was art directed by Francisco Valle with creative direction by Waldemar França and Márcia Lima.
Vacant Mind Ads
The Academia de Ideias Campaign Encourages People to "Have More Inside"
Trend Themes
1. Vacant Mind Marketing - Marketing campaigns that focus on the benefits of a clear mind and encourage consumers to de-stress and relax.
2. Minimalist Branding - Branding that utilizes simple and clean design to convey a clear message with maximum impact.
3. Mindfulness Advertising - Advertising campaigns that promote mindfulness and focus to combat stress and anxiety.
Industry Implications
1. Advertising - Advertising agencies can use minimalist and innovative campaigns like Academia de Ideias to drive engagement and encourage mindfulness among consumers.
2. Health and Wellness - Health and wellness brands can use the Vacant Mind Ads trend to promote their products and services as a way to help people achieve a clearer, more focused mind.
3. Tourism - Tourism brands can use the Vacant Mind Ads trend by promoting destinations and experiences that encourage relaxation and mindfulness, such as scenic retreats and meditation retreats.