Beverage brand 'Runa' enlisted design studio Vault49 to create the abstract tea branding that can be seen on its bottles as well as the minimalist branding that is revealed on its cans.
The drinks are made from the 'Amazonian guayusa leaf' which is known for its many health benefits and "energy giving powers." The abstract tea branding that the design studio created reflects the natural ingredients of the drinks in a unique interpretation of landscapes. The cans that the nutritious energy drinks come in have a more minimal and clean design than the ones before.
By rebranding its packaging, Runa has managed to appeal to urban consumers in a way that still pays homage to its ingredients' history.
Abstract Tea Rebranding
Runa's New Branding is Inspired by Both Urban and Natural Environments
Trend Themes
1. Abstract Tea Branding - Opportunity for beverage brands to create unique and visually appealing packaging that reflects the natural ingredients of their products.
2. Minimalist Packaging Design - Opportunity for brands to adopt a clean and simple packaging design that appeals to urban consumers.
3. Healthy and Nutritious Energy Drinks - Opportunity for manufacturers to tap into the growing demand for energy drinks made from natural and health-focused ingredients.
Industry Implications
1. Beverage - Disruptive innovation opportunity for beverage brands to create visually stunning and nature-inspired packaging designs that attract consumer attention.
2. Design - Disruptive innovation opportunity for design studios to develop minimalist and abstract branding concepts for beverage products that differentiate them in the market.
3. Health and Wellness - Disruptive innovation opportunity for the health and wellness industry to introduce healthy and nutritious energy drinks made from natural and beneficial ingredients, catering to the growing health-conscious consumer segment.