The Absolut Vodka Illusion Edition Bottle is a whole new take on the well-known vodka brand's typical limited-edition bottles.
In collaboration with Family Business, Absolut has managed to create a completely illusive vision. To be able to see the actual packaging is quite difficult as it is all about the perception of its viewer. The Absolut Vodka Illusion Edition Bottle is a new experience, whether you are drinking it sober or a little tipsy. The Absolut Vodka Illusion Edition is a unique twist on a classic bottle.
The reason behind it is that, according to Family Business' creative director John Lagerqvist, "The amazing thing with illusions is that when you can't believe what you see, its up to your character to decide what's real."
Mimicking Mirrored Bottles
The Absolut Vodka Illusion Package Will Play With Your Mind
Trend Themes
1. Optical Illusion Packaging - The trend of using optical illusions in packaging design to captivate and intrigue consumers.
2. Sensory Branding - The trend of creating multi-sensory experiences through packaging design to enhance brand engagement.
3. Limited-edition Collectibles - The trend of producing unique and exclusive products to cater to the demand for limited-edition collectibles.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry can explore the use of optical illusions in packaging to differentiate their products.
2. Design and Packaging - The design and packaging industry can leverage the trend of sensory branding to create engaging and memorable experiences for brands.
3. Collectibles and Memorabilia - The collectibles and memorabilia industry can take advantage of the trend of limited-edition products to attract collectors and enthusiasts.