It’s not unusual to have to stand for half an hour while waiting for public transit, but these Absolut Vodka bus shelters will have your reclining experience refined. As a continuation of its ‘Every Drink is an Exceptional Experience’ campaign in light of TBWZ\Chiat\Day, the French alcoholic spirit brand brings poised personality to intersections around Chicago.
With classic armchairs designed to match the scheme of each refuge, these Absolut Vodka bus shelters advertise different lines of beverages, including Twist, Lemon Drop and Bloody drinks. Each with a common color scheme and photographed by Amanda De Cadenet and Ellen Von Unwerth, the transit stops are further embellished by hollywood beauties like Ali Larter, Zooey Deschanel and Kate Beckinsale.
Photo Credits: Paper Plane
Sophisticated Transit Stops
These Absolut Vodka Bus Shelters Bring Luxury to Everyday Life
Trend Themes
1. Luxury Bus Shelters - Opportunity to create high-end transit stops that offer comfort and style to passengers.
2. Branded Transit Advertising - Potential to use bus shelters as a platform to promote specific product lines or brands.
3. Celebrity-endorsed Ad Campaigns - Possibility of incorporating famous faces to enhance the appeal and visibility of transit advertising.
Industry Implications
1. Advertising - Innovative bus shelter designs and branded campaigns can revolutionize the way companies advertise their products.
2. Transportation - Improving the quality and comfort of transit stops can attract more passengers and enhance the overall public transportation experience.
3. Beverage - Collaborating with bus shelter advertising can offer beverage brands a unique and impactful way to showcase their products to a wide audience.