above&beyond is a new beauty brand that's devoted to reducing single-use plastic and its mission kicks off with a lifetime-use, microplastic-free and refillable lip balm product. Vegan lip formulas can be found within microplastic-free compostable refill cases that are from wood industry side streams and plant binders.
Bryn Walbrook, co-founder of above & beyond, says "Lip balms are one of the most prolific polluters with millions being landfilled every year. As environmental impact is at the heart of all brand decisions at above&beyond, we felt we could make a huge difference being involved in a product that many people use every day." The small packaging change promises to make a big impact by helping consumers consume more mindfully and reduce the amount of waste they produce.
Microplastic-Free Lip Balm Cases
above&beyond Reduces Single-Use Plastic Waste
Trend Themes
1. Microplastic Reduction - above&beyond's microplastic-free and refillable lip balm product showcases the opportunities for companies to prioritize sustainability and find alternatives to traditional single-use plastics.
2. Compostable Packaging - above&beyond's use of compostable refill cases highlights the growing trend of eco-friendly packaging and the need for alternatives to petroleum-based plastic packaging.
3. Vegan Beauty - above&beyond's use of vegan lip formulas speaks to the trend of ethical and cruelty-free beauty products, showcasing the opportunities for companies to prioritize both sustainability and animal welfare in their offerings.
Industry Implications
1. Beauty and Personal Care - above&beyond's eco-friendly and sustainable lip balm product is an opportunity for companies in the beauty industry to prioritize sustainability and reduce the amount of plastic waste they produce.
2. Packaging - above&beyond's use of compostable and sustainable packaging materials is an opportunity for companies in the packaging industry to create more eco-friendly packaging options for their customers.
3. Sustainability - above&beyond's commitment to sustainability across their entire product line showcases the opportunities for companies in a variety of industries to prioritize sustainability and reduce their environmental impact.