As we approach the festive season, beloved beauty brand, about-face, recently unveiled its new holiday collection that includes two limited-edition kits -- Holiday Blues and Halsey’s Favorites Kit. The Holiday Blues kit boasts a cream formula mascara, the Fractal Glitter Dust, and a Shadowstick.
The Hasley's Favorites Kit, on the other hand, features the Matte Fluid Eye Paint in Vintage Granada, a Shadowstick in Matte Black, and the Paint-It Matt Lip Color in Little Little with the color-matched mauve Matte Fix Lip Pencil, Last Goodnight, and the Light Lock Highlight Fluid in favorite shade Shaken Or Stirred.
"Color represents emotions; for me the introduction of an electrifying, monochromatic teal set is about confidence, possibility and an explosive array of emotions and moods that the holiday season can bring," said Halsey, about-face
Founder, Head Makeup Artist, and Chief Creative Officer. "We also love that the shade is non-traditional for the season—ultimately there are no rules.
Singer-Backed Beauty Collections
Halsey Launches her about-face Holiday Collection
Trend Themes
1. Holiday Beauty Collections - As the holiday season approaches, beauty brands are launching limited edition kits and holiday-specific collections for consumers, providing an opportunity for seasonal sales and themed marketing campaigns.
2. Monochromatic Makeup - Beauty collections featuring monochromatic makeup shades are becoming more popular, providing a unique and cohesive look that is easy to achieve for consumers.
3. Celebrity-backed Beauty Brands - Celebrity-backed beauty brands like about-face are gaining popularity, providing an opportunity for influencers and celebrities to use their platforms to market and sell beauty products directly to their fans.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry is constantly evolving, with holiday-specific collections and celebrity-backed brands providing opportunities for innovation and expanded product offerings.
2. Celebrity and Influencer Marketing - The rise of celebrity-backed beauty brands like about-face showcases the power of influencer marketing and the potential for celebrities to use their platforms to sell products directly to their fans.
3. E-commerce and Online Retail - E-commerce and online retailers are becoming increasingly important in the beauty industry, providing a platform for brands to reach consumers directly and offer curated collections and sales.