A Paper Kid is one of the up-and-coming fashion imprints that is coming out of California and it is defined by its oversized minimal design language, versatile tonal palette, and premium materials. The brand kicked off in Los Angeles' FLower District and was founded by the Italian Daddato Group, which means that it is rooted in talented Italian craftsmanship.
Overall, the brand is the perfect blend of relaxed Californian energy and meets the premium quality that is Made in Italy. The brand's new set of offerings meets that standard as the collection is soft and comfortable whilst also remaining clean in terms of aesthetics. The attention is brought to unconventional silhouettes, dyeing processes, washing techniques, and quality materials.
Minimal Californian Fashion Brands
A Paper Boy is Defined by its Minimal Oversized Versatile Looks
Trend Themes
1. Minimal Fashion - There is an opportunity to disrupt the fashion industry by creating more minimalist designs that focus on quality materials and unconventional silhouettes.
2. Oversized Fashion - Brands can take advantage of the current trend towards oversized clothing by innovating new designs that emphasize comfort and versatility.
3. Made in Italy - There is an opportunity to create disruption by highlighting the quality of Italian craftsmanship in fashion, as in the case of A Paper Kid.
Industry Implications
1. Fashion - The fashion industry can benefit from adopting a minimalist approach that emphasizes quality materials, versatile design, and unconventional silhouettes.
2. Retail - Retailers can take advantage of the trend towards oversized clothing and minimalist designs by offering new lines of comfortable, versatile clothing made with quality materials.
3. Manufacturing - Manufacturers who specialize in Italian craftsmanship can find opportunities to work with fashion brands to create high-quality clothing that emphasize comfort, versatility, and minimalist design.