You're probably wondering why these fruits have been dressed up like vegetables. Well, A Bigger Harvest packaging combines two Chinese traditions into one, and hence two foods have been united. Allow me to explain:
Art director Soik Yee Koh was working for Alpha245 to come up with a witty company gift to give to clients and prospective clients for Chinese New Year. Mandarin oranges represent gold and the carrot represents the harvest, and the favorite food of rabbits. This was the year of the rabbit, and the message was a hope for abundance.
Therefore, the designer stuffed citrus fruits, in increasing girth, into narrow net bags so that they'd align. These were then sealed off with leafy tops for the perfect root vegetable disguise as A Bigger Harvest packaging.
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
Trend Themes
1. Packaging Innovation - The A Bigger Harvest packaging presents an opportunity for innovative packaging designs that combine different traditions and create unique product experiences.
2. Cultural Fusion - This trend demonstrates the potential for combining cultural elements to create new and exciting products that appeal to a diverse customer base.
3. Creative Branding - The clever use of Mandarin oranges and carrots showcases an opportunity for brands to create memorable and playful marketing campaigns.
Industry Implications
1. Food Packaging - The A Bigger Harvest packaging concept opens up possibilities for food packaging companies to explore new ways of presenting and merchandising fruits and vegetables.
2. Gifts and Promotions - This trend can be leveraged by companies in the gifts and promotions industry to create unique and eye-catching products for special occasions and events.
3. Food and Beverage Marketing - The innovative packaging design offers opportunities for the food and beverage industry to develop creative marketing strategies that resonate with consumers and stand out in a crowded market.