Chinese smartphones are becoming wildly popular in India due to the fact that they manage to combine great affordability and decent features, which is why Xiaomi has decided to go ahead and take the unique step of introducing a device that will not be sold online, and has to be picked up in stores alone.
The Xiaomi Redmi 3S Plus is powered by a Snapdragon 430 processor and runs on the Android 6.0 Marshmallow operating system. It promises a healthy 2 GB of RAM and 32 GB of storage space, not to mention a 5-inch 1080p Full HD display.
Xiaomi's decision to make this phone available offline alone means that retailers will be able to compete with each other on pricing without having to worry about competing with online sellers, with customers the ultimate winners in that they will be able to purchase a quality Chinese smartphone for less.
Offline-Only Smartphones
The Xiaomi Redmi 3S Plus is Available In Indian Stores Only
Trend Themes
1. Offline-only Smartphones - Offline-only sales strategies for smartphones.
2. Chinese Smartphone Affordability - Expanding affordable smartphones in emerging markets.
3. Competing with Online Retailers - Offline retailers offer alternative distribution channels in smartphone sales.
Industry Implications
1. Smartphone Manufacturing - Manufacturers can use offline-only strategies to expand distribution channels and compete with online retailers.
2. Retail - Offline smartphone sales create sales opportunities for retailers who otherwise compete with online markets.
3. Emerging Markets - Chinese smartphones offer affordable options to emerging markets looking for quality devices.