New Canadian beauty company Tinty has launched a line of luxe vegan eyebrow gels. With a formula that is all-natural, vegan, non-toxic, cruelty-free, gluten-free, fragrance-free, paraben-free, sulphate-free, and dye-free, Tinty aims to change the eyebrow game one spool at a time.
Tinty’s Founder Alice Galperin explains that the science behind Tinty is simple: using only 10 essential ingredients, she believes the products you put on your skin are equally as important as the products you ingest. Tinty’s formula is "so clean you could almost eat it," though Galperin doesn’t recommend it as it likely won’t taste great.
Tinty’s brow gel is long-wearing and naturally tints, defines and sculpts brows into place. Galperin explains that Tinty brow gel is aloe vera-based so it is absorbed by the skin, leaving it soothed and hydrated, while its Vitamin E and Castor Oil growing agent helps strengthen and promote healthy hair growth.
Tinty uses fun 70s-inspired branding, paying homage to youth culture and the inception of the environmental movement. Shades are titled after 1970’s hits, such as Tinty Stardust (Ziggy Stardust, David Bowie) and Tinty Sugar (Brown Sugar, The Rolling Stones), with shades numbered after the hit singles' release year.
Tinty offers its eyebrow gels in four shades: clear, blonde, brunette, and black. Tinty Brows are being presented through a Kickstarter campaign, allowing shoppers to preorder and receive the product for Fall 2021.
Vegan Aloe Vera Brow Gels
Tinty Has Launched its All-Natural Vegan Eyebrow Gel
Trend Themes
1. Vegan Beauty Products - Tinty's vegan eyebrow gels represent an opportunity for the beauty industry to capitalize on the growing demand for all-natural, vegan products.
2. Clean Beauty Movement - Tinty's emphasis on non-toxic, sulfate-free and paraben-free ingredients underscores the need for a wider embrace of clean beauty standards by the cosmetics industry.
3. 70s-inspired Packaging - Tinty's nod to 70s youth culture and environmentalism presents an opportunity for creative designers to draw on the past for inspiration in developing sustainable packaging.
Industry Implications
1. Beauty and Personal Care - Tinty's innovative use of aloe vera and castor oil-based vegan ingredients could inspire greater adoption of sustainable, non-toxic ingredients in the beauty industry.
2. Fashion and Apparel - Tinty's 70s-inspired marketing campaign and use of music to brand its shades creates an opportunity for fashion and apparel companies to leverage nostalgic pop culture references in their own marketing.
3. E-commerce - The popularity of Tinty's online Kickstarter campaign highlights the potential for e-commerce companies to leverage crowdfunding as a means of promoting and distributing new products and brands.