Rogers Revolution is making it a little less creepy to follow celebrities around. On Monday, June 1st the company is hosting an online tracking of Joshua Jackson, in connection with the launch of their first android-powered cell phone.
Rogers Revolution is going to be posting tips to find Joshua Jackson, and anyone who does gets the chance to win prizes. Suddenly being a celeb stalker is a little less creepy and a little more worth while. Prizes and a cute celeb? Yes please!
Online Celeb Stalking
Rogers Revolution Lets Joshua Jackson Fans Find Him For a Day
Trend Themes
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Online Celebrity Tracking — Online tracking of celebrities, as part of a marketing campaign, can be a successful strategy in engaging fans and gaining buzz.
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Gamification of Celebrity Culture — Gamifying celebrity culture can make the experience of following a celebrity more interactive and fun for fans.
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Social Media Driven Marketing Campaigns — Social media driven marketing campaigns can be leveraged to focus attention on new product launches.
Industry Implications
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Telecommunications — Telecommunications companies can leverage celebrity culture to create buzz around new products.
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Marketing and Advertising — Marketing and advertising companies can utilize gamification to create immersive experiences which engage customers.
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Entertainment — Entertainment companies can leverage the engagement potentials of gamification and social media to promote new TV shows and movies.