Referees as Celebrities

Swiss Officiator Pees On The Pitch and Flips Off Fans

It’s rare to find a referee stealing the show from multi-million dollar football stars, but that’s just what Massimo Busacca has been doing all of September.

First, in his native Switzerland, he flipped off some fans during a FC Baden vs. Young Boys match when he admittedly lost his cool.  More recently, during a match in Qatar, those in attendance claim he actually urinated on the field between plays.

If the rumors are true, it would certainly be strange behavior for one of the most respected referees in global soccer.  Perhaps they will keep him onboard, if only to draw more fans seeking an extra dose of drama.
Trend Themes
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Industry Implications
1. Sports Entertainment - Opportunity for sports entertainment companies to leverage the popularity of celebrity referees and create engaging content and experiences.
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