Design firm Kokoro & Moi gives the elegant eatery Fazer Cafe a typographic marketing rebranding that focuses on elegant fonts and a minimalistic design. The revamped aesthetic looks much more sleek and classic letting consumers know exactly what the products are.
Kokoro & Moi designed a personalized typeface exclusively for Fazer Cafe's new branding. The font is an elegant embossed uppercase font that mixes white space with either a navy blue or glistening gold secondary color. The letters are printed directly onto food packaging that holds sandwiches, pastries and snacks from the bistro. Each of the packages are printed with a letter from the words 'Fazer Cafe.'
Typographic Bistro Packaging
Fazer Cafe's Marketing Rebranding that Focuses on Elegant Fonts
Trend Themes
1. Minimalistic Design - Utilizing minimalistic design in marketing rebranding can create a sleek and classic aesthetic that appeals to consumers.
2. Custom Typeface - Creating a personalized typeface exclusively for branding can make a brand stand out and enhance its uniqueness.
3. Embossed Typography - Using embossed uppercase typography on food packaging can add an elegant touch and improve product visibility.
Industry Implications
1. Design - Design firms can benefit from offering typographic marketing rebranding services to help businesses create a unique and appealing visual identity.
2. Food Packaging - Food packaging companies have an opportunity to develop innovative packaging solutions that incorporate embossed typography to enhance product presentation and branding.
3. Cafes and Bistros - Cafes and bistros can leverage personalized typefaces and minimalistic design in their marketing rebranding to create a sophisticated and memorable brand image.