Kabisa is a new energy drink, launched by Mutalo Group, that is looking to put a uniquely tropical and African twist on the ubiquitous and ever-popular energy drink.
This new energy drink features flavors that are crafted together from all-natural ingredients, and designed to draw from the tropical flavors of both East and West Africa so as to appeal to African taste preferences. This flavorful and energizing beverage is available in a sizeable 500 ml can, ensuring that you never need more than one to get going for a workout, long drive or a marathon study session.
This new energy drink speaks to the importance of taking regional flavor preferences into account when marketing beverages, particularly when it comes to products like energy drinks which are favored by millennials.
Tropical Energy Drinks
This New Energy Drink Promises All-Natural Flavors and Ingredients
Trend Themes
1. Regional Flavor Preference - There is an opportunity to create energy drinks that cater to regional flavor preferences by using all-natural ingredients.
2. Natural Ingredient - The trend of all-natural ingredients for energy drinks creates an opportunity for new product development.
3. Large Size Can - Larger size cans for energy drinks can provide a convenient solution for consumers who do not want to consume multiple cans in a day.
Industry Implications
1. Beverage Industry - The beverage industry can explore new opportunities in developing energy drinks with unique regional flavors.
2. Natural Food Industry - The natural food industry can expand its product offerings by incorporating all-natural ingredients in energy drinks.
3. Packaging Industry - The packaging industry can develop innovative and convenient packaging solutions for energy drinks in larger sizes.