American automaker Ford has gone ahead and released an innovative new VR app that is designed to help consumers and auto enthusiasts at large to get a new perspective on the company's products and projects.
The FordVR app, available for free download on both the iOS and Android mobile platforms, takes a story-telling format to convey to users how Ford consistently manages to excel in competitive race car events, taking Ford fans behind the scenes in an engaging manner. The app was developed as part of a collaboration with Tool of North America, which specializes in virtual reality applications.
This VR app's content can be viewed both with and without a VR headset, making this an inclusive and immersive app that combines the impact of multimedia with the unbeatable immersion of virtual reality.
Automotive VR Apps
The FordVR App Helps Users Learn About Ford's Race Car Engineering Efforts
Trend Themes
1. Virtual Reality Automotive Apps - Opportunity to create VR apps that provide immersive and engaging experiences for consumers in the automotive industry.
2. Story-telling VR Experiences - Opportunity to develop VR apps that use story-telling techniques to convey information about a company's products and projects.
3. Multimedia and Virtual Reality Integration - Opportunity to combine the impact of multimedia with the immersive experience of virtual reality to create engaging apps.
Industry Implications
1. Automotive - Automotive industry can leverage VR apps to enhance consumer experiences and showcase their products and projects in an innovative way.
2. Virtual Reality - Virtual reality industry can collaborate with automotive companies to develop immersive VR experiences and applications.
3. App Development - Opportunity for app developers to create innovative VR apps for automotive companies and engage consumers in new and exciting ways.