Seeing is believing. The most powerful way to tell a story is to put yourself into a real life scenario and this augmented reality billboard has put technology to the test.
In an attempt to make audiences face the helplessness of violent situations and raise the awareness of street violence, this billboard looks like a success judging from the sympathetic responses of onlookers. The warning message speaks for itself.
Implications - The featured video shows how the billboard works and explains how it was made. People on the streets can see themselves on the screen by adding on a video layer of previously recorded bluescreen film. Not only is the technology amazing, but the important message was delivered in one of the best ways possible.
Violent Interactive Billboards
An Augmented Reality Billboard for Raising Awareness
Trend Themes
1. Augmented Reality Billboards - The use of augmented reality in advertising billboards to create immersive and impactful experiences.
2. Raising Awareness Through Technology - Using innovative technological solutions to bring attention to important social issues.
3. Real Life Scenario Advertising - Creating advertising campaigns that allow individuals to experience real-life scenarios.
Industry Implications
1. Advertising - Opportunity to incorporate augmented reality technology into traditional advertising mediums, creating more engaging and memorable campaigns.
2. Technology - Potential for technology companies to develop and provide solutions for creating interactive and immersive experiences in public spaces.
3. Social Activism - Using technology as a tool to raise awareness and generate empathy towards important social issues such as street violence.