The Spring/Summer 2010 9Five Eyewear lookbook is the kind of advertising that makes me want to take my shades off so I can better look. It is also the kind of advertising that makes you want to put a pair of shades on so no one can tell you have been looking for so long.
The 9Five Eyewear 2010 campaign features models wearing the lastest 9Five styles, spending a lazy day laying in the sun, sucking on lollipops. Obviously the message is that life looks better in their sunglasses.
Lazy Shadevertising
9five Eyewear Debuts Their 2010 Lookbook
Trend Themes
1. Lazy Advertisement - Opportunity for advertisers to explore relaxed and laid-back advertising campaigns to capture consumer attention.
2. Fashion Lookbooks - Increasing trend of eyewear brands using lookbooks as a visual representation of their latest collections to appeal to fashion-conscious consumers.
3. Influencer Marketing - Potential for eyewear brands to partner with influencers and models to showcase their sunglasses in trendy and aspirational settings.
Industry Implications
1. Eyewear - Eyewear brands can leverage lazy, sun-soaked advertising to promote their products and position them as lifestyle accessories.
2. Fashion - Fashion industry can adopt the use of lookbooks as a creative and engaging way to showcase eyewear collections and drive sales.
3. Advertising - Advertisers can explore lazy and laid-back advertisement approaches to captivate and resonate with their target audience.