thisisneverthat joins forces with New Balance on a new collection of sneakers that involve the 827 sneaker model for the season. The latest pack features the silhouette in two new colorway options that are inspired by a series of militaristic apparel designs. The collection that it draws inspiration from is the thisisneverthat collection of seasonal goods including socks, graphic tees, pullover sweaters, hoodies, bucket hats, and cargo shorts.
This capsule comes alongside the matching footwear models. Notably, the apparel features oversized branding details reading "NB" and has reflective patchwork. The sneakers are optioned in a tonal black or brown option, constructed from premium suede materials at the uppers adorned with mesh underlays. The reflective branding can be seen on the side with co-branding details at the insoles, rounded out with rope laces.
Neutral Understated Sneakers
New Balance Introduces the 827 Sneaker Model in Two Colorways
Trend Themes
1. Neutral Understated Sneakers - The increasing popularity of neutral understated sneakers presents an opportunity for companies in the footwear industry to focus on minimalistic designs and premium materials.
2. Reflective Detailing - The trend of incorporating reflective patchwork and branding on shoes provides a chance for athletic and outdoor gear companies to add a safety element to their products and stand out in a crowded market.
3. Athletic Apparel Collaborations - The recent collaboration between thisisneverthat and New Balance signals a trend in athletic apparel brands partnering with sneaker companies to release complete collections with matching footwear.
Industry Implications
1. Footwear - Footwear companies can capitalize on the trend of neutral understated sneakers and reflective detailing by incorporating these design elements into their products and exploring new materials and construction techniques.
2. Athletic Apparel - Athletic apparel companies can explore collaborations with sneaker companies to release collections with matching footwear, offering consumers a complete, cohesive look that blurs the line between performance and style.
3. Outdoor Gear - Incorporating reflective patchwork and branding details on outdoor gear products such as jackets, backpacks, and hats presents a possibility for outdoor gear companies to add a safety feature to their products while also standing out in a competitive industry.