The revival of 80s apparel is still on track and the new collaboration between Opening Ceremony and Columbia is a testimonial to that. The Fall/Winter 2018 collection is a fusion of the contemporary style of the former and the heritage pieces of the latter.
The modern 80s apparel line-up consists of vibrantly colorful silhouettes, with a palette that confidently pushes combinations of yellow, teal and purple. The capsule is functional and the aesthetics evoke memories of vintage skiwear. The pieces boast cozy, fleece button-ups, chromatic baselayers, pants, some outerwear, and a few hats. The colors of the 80s apparel successfully complement one another, making it possible for consumers to mix and match to produce an outfit.
Colorful Fall-Ready 80s Apparel
Opening Ceremony & Columbia Release a Cheerfully Whimsical Line
Trend Themes
1. Revival of 80s Apparel - There is an opportunity for brands to tap into the nostalgia for 80s fashion and release modern, colorful pieces that evoke a sense of nostalgia.
2. Contemporary Style Collaboration - Collaborations between fashion brands and heritage companies offer an opportunity to combine contemporary style with classic designs, creating unique and appealing collections.
3. Vibrant Color Combinations - Bold and confident color combinations, such as yellow, teal, and purple, are trending in the fashion industry, providing an opportunity for brands to create eye-catching apparel.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the revival of 80s apparel trend by offering a wide range of modern, colorful clothing that appeals to the nostalgic consumer base.
2. Heritage Companies - Heritage companies in the fashion industry can leverage collaborations with contemporary brands to revive classic designs and tap into the growing market for nostalgic 80s fashion.
3. Apparel Manufacturing - Apparel manufacturers have an opportunity to produce vibrant and functional clothing inspired by vintage skiwear, incorporating cozy fleece and chromatic baselayers to meet the demand for colorful 80s apparel.