The 7UP vending machine had passersby in Argentina feeling refreshed. The ingenious drinks dispenser was made out of blocks of ice that the cans of pop were neatly concealed in. Once the sun started to shine, the ice slowly melted, revealing the free cans to passers by.
The popular beverage brand created the vending machine in association with BBDO Argentina. The coin-less machine also had locals guessing what time it would be completely melted through, and the final cans would be "liberated" through the Twitter handle #MeltingMachine.
As you can guess, it wasn’t long before this ice machine had completely melted without a trace. The machine certainly provided a lot of joy to locals while it lasted however, and generated a lot of publicity for the drinks company.
Melting Ice Drink Dispensers
The 7UP Vending Machine is Made from Blocks of Ice That Melt
Trend Themes
1. Ice Advertising - Disruptive innovation opportunity: Create vending machines or displays made of ice to capture attention and create a memorable experience for consumers.
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Industry Implications
1. Beverage - Disruptive innovation opportunity: Develop innovative vending machine designs or marketing campaigns to differentiate beverage brands and create memorable experiences for consumers.
2. Advertising - Disruptive innovation opportunity: Explore unconventional and attention-grabbing advertising methods like ice-based installations to captivate audiences and increase brand visibility.
3. Marketing and Branding - Disruptive innovation opportunity: Embrace interactive and experiential marketing strategies to stand out in the competitive landscape and build stronger connections with target audiences.