New Balance takes its iconic 725 sneaker and puts it in the spotlight with the latest launch. The brand draws inspiration from the 2000s era, spotlighting the color palette. There are two new colorways that drop: this includes white and navy blue and white.
Both options are rooted in a pale gray foundation made from mesh materials across the upper complete with a zig zag pattern paired with leather overlays. The first colorway sees navy blue hues added as a touch of contrast through the overlays and yellow at the NB logo, heel branding, and tongue tag. The second colorway sees accents of metallic silver applied through leather materials. Branding is done up in black for some contrast.
2000s-Themed Tonal Runners
New Balance Gives the 725 Sneaker a Retro Tonal Inspiration
Trend Themes
1. 2000s-themed Tonal Runners - New Balance's new themed sneakers draws inspiration from the early 2000s era and offers an opportunity for brands to incorporate past trends into their product offerings.
2. Mesh and Leather Sneaker Materials - New Balance's combination of mesh and leather materials in their latest launch could disrupt the sneaker industry by inspiring new material combinations and designs.
3. Zig Zag Pattern - The zig zag pattern utilized by New Balance in their latest launch offers an opportunity for other brands to incorporate unique patterns into their own product offerings.
Industry Implications
1. Athletic Footwear - New Balance's latest launch offers opportunities for athletic footwear brands to incorporate both retro and unique materials and designs in their product offerings.
2. Fashion - New Balance's 2000s-themed sneaker offers a disruption to traditional fashion trends by incorporating iconic elements from the past into current product designs.
3. Sneaker Design and Manufacturing - New Balance's use of the zig zag pattern and unique color combinations in their latest launch offers an opportunity for sneaker designers and manufacturers to prioritize incorporating unique and unconventional elements in their products.