Tamara Mellon launches a deluxe and vibrantly patterned collection of 70s platform sandals, just in time for International Women's Day. The shoe silhouette is exceptionally luxurious not only because of its beautiful graphics, but also because it is wrapped with upcycled vintage scarfs from the Los Angeles flea market.
Mellon launches an accompanying campaign, in which the 70s platform sandals are modeled by four women who are extremely successful in their respective fields. This includes CEO and political strategist Angela Rye, executive producer and co-creator of Westworld Lisa Joy, as well as two of the founding members of the Women's March -- Paola Mendoza and Sarah Sophie Flicker.
The fantastical 70s platform sandals are not only a luxurious statement. Dubbed Kaleidoscope, the collection is "a celebration of individuality, a reflection of our own experiences and styles."
Colorful 70s Platform Sandals
Tamara Mellon Launches a Limited Edition Capsule for Women's Day
Trend Themes
1. Retro Footwear - Retailers can develop campaigns featuring throwback styles to appeal to consumers seeking nostalgia and uniqueness.
2. Eco-fashion - Capsule collections incorporating upcycled materials can set companies apart in the marketplace while appealing to environmentally conscious customers.
3. Inclusive Branding - Collaborating with diverse, successful, and recognizable women can promote the celebration of individuality and broaden brand appeal.
Industry Implications
1. Fashion - Fashion companies can adopt eco-friendly and collaborative principles to attract socially aware customers and to stand out among competitors.
2. Marketing - Marketing agencies can employ nostalgia and diversity in campaigns, catching the attention of consumers and broadening the scope of potential consumers.
3. Retail - Retail enterprises looking to differentiate themselves can incorporate green initiatives and partner with recognizable women in limited-edition capsule collections.