Save The Duck, a conscious alternative winter outerwear brand, and Compound teamed up to release the & Elements capsule collection. The limited-edition Winter 2021/2022 collection features 100% cruelty-free and vegan products by the Italian brand. Compound, a creative agency, aims to showcase how the number seven represents spirituality, free-thinking, and creativity in the new outerwear and accessories collection.
Kevin Porter Jr from the Houston Rockets is featured in the line's promotional campaign. The 7 Elements capsule pays homage to the four natural elements defined by the Greeks and Romans: fire, water, earth, and air. Moreover, the collection includes a parka jacket, a long coat, a hat, gloves, and two hoodies, available for a limited time.
Eco-Conscious Winter Outerwear Capsules
Save The Duck and Compound Released the 7 Elements Capsule
Trend Themes
1. Eco-friendly Winter Capsule Collections - Opportunities for winter outerwear brands to release limited-edition sustainable and cruelty-free capsule collections.
2. Vegan and Cruelty-free Outerwear - Potential for the rise of vegan and cruelty-free outerwear as a conscious alternative to traditional winter wear.
3. Embracing Symbolism in Fashion - Trend towards creative collaborations between fashion brands and agencies that utilize symbols to promote their collections.
Industry Implications
1. Fashion Industry - Potential for the fashion industry to expand into sustainable and conscious clothing lines, with a focus on winter outerwear.
2. Creative Agencies - Opportunities for creative agencies to collaborate with fashion brands to create unique and meaningful collections that showcase the agency's creativity and values.
3. Athletic Apparel Industry - Possibility for the athletic apparel industry to expand into eco-friendly and cruelty-free outerwear, incorporating elements of sustainability into their winter wear offerings.