London-based creative label Made Thought works in collaboration with Fred Perry to re-imagine some staple silhouettes by using the 5-4-4 design ratio. The 5-4-4 ratio is often a reference in football culture and has also played a key role in the way that Fred Perry had paved his design aesthetics.
The design code is reinterpreted through a deconstructed design process, reformating the placement of the numbers. This is then features on a set of polo shirts, tees, sweaters, as well as a taped track jacket. The standout item in the range is the polo shirt that boasts the 5-4-4 motif on the collar accompanied by the classic stripes. The sweaters and tees feature a blocked emblem of the numbers and the jacket highlights the design ratio on each sleeve.
Number-Themed Monochromatic Fashion
Made Thought and Fred Perry Focus on the 5-4-4 Design Ratio
Trend Themes
1. Monochromatic Fashion - Exploring the potential of using monochromatic color schemes to create a cohesive and minimalistic look for apparel.
2. Deconstructed Design - Reimagining traditional design elements by breaking them down into their component parts and reformatting them in new and unexpected ways.
3. Sports-inspired Fashion - Drawing inspiration from athletic apparel and incorporating design elements from sports culture into fashion.
Industry Implications
1. Fashion - Applying disruptive design techniques and color schemes to create innovative and stylish apparel for consumers.
2. Sportswear - Integrating unique design features inspired by sports culture into athletic apparel to create a fresh and exciting look for active wearers.
3. Graphic Design - Utilising graphic design principles and techniques to create visually stunning and innovative designs for clothing and other products.