Glengoyne, the Scotch brand, recently unveiled a 50-year-old expression, the brand's oldest whisky to date. One fan will receive a free bottle of the limited-run alcohol by filling out an online ballot with a description of their perfect moment for savoring the 50-year-old whisky with family and friends.
Robbie Hughes, master distiller at Glengoyne, said: "When we first filled hand-selected oak casks with our sweet, fruity, new make spirit back in the late 1960s, The Beatles were only just breaking up, Richard Nixon was US president, and Sesame Street debuted on television. A lot has changed while we’ve been waiting patiently for this unique release.
"At Glengoyne we believe that patience is always rewarded. This year we’ve all had to sacrifice spending time with our loved ones or delay celebrations. That’s why we want to make these moments extra special in 2021 with a memorable whisky that, after waiting so long for just the right moment, is truly ready to be opened and savoured."
50-Year-Old Scotch Whiskies
Glengoyne Debuts a 50-year-old Expression as Its Oldest Whisky to Date
Trend Themes
1. Aging Liquor - Expanding the practice of aging liquor to increase its value and improve its flavor profile can provide opportunities for brands to cater to the higher-end market.
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Industry Implications
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