8 million flower petals were needed to cover an entire village in Costa Rica for Sony's latest 4K Ultra HD TV ad. The compelling commercial creates a dreamlike sequence that was brought to life by global advertising agency McCann.
McCann's creative team worked alongside a British special effects studio and talented photographer Nick Meek who captured the beauty of this highly ambitious concept.
Working alongside the village's inhabitants, the ad's creative team took more than two weeks to collect more than 8 million vivid flower petals to match the number of pixels on the Sony's 4K Ultra HD TV screen. The collected result was 3,5 tons of the brightest petals that were transformed with the help of effects like volcanic eruptions and undulating waves of colorful petals.
Flower-Covered Village Ads
Sony's 4K Ultra HD TV Commercial Fills a Town with Flower Petals
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1. Ambitious Advertising Campaigns - Creating large-scale and awe-inspiring advertising campaigns to showcase a product or service in an impactful way.
2. Special Effects and Photography - Combining special effects, artistic photography, and digital innovation in advertising to create unique and memorable experiences for viewers.
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Industry Implications
1. Advertising - Exploring new and innovative ways of advertising to captivate viewers and leave a lasting impression on them.
2. Special Effects Industry - Developing cutting-edge special effects techniques to bring creative advertising concepts to life in a realistic and impactful way.
3. Local Community Engagement - Collaborating with local communities to support and involve them in innovative advertising initiatives, leading to better engagement and connection with target audiences.