The latest 4 MONCLER HYKE collection was recently unveiled and it prepares for the colder temperatures of the year as the fall season kicks off. The Japanese fashion label continues to offer utilitarian designs and this time around, it spotlights the classic Moncler archival silhouettes.
HYKE is known for its ability to blend together vintage uniforms with simplistic function, similar to the value that Moncler boasts. The new capsule centers itself around the idea of simplicity at the very core. With reworks of the 1960 Lionel Terray down coat and a slew of other apparel options as well. The rest of the designs include hooded parkas, puffer coats, layered pants, cardigans, collarless coats with detachable scarves.
Crisp Archival Premium Outerwear
The 4 MONCLER HYKE Capsule Readies for the Cold Seasons
Trend Themes
1. Vintage-style Outerwear - Opportunities abound in creating new lines of outerwear that incorporate throwback designs with modern functionality to appeal to trendsetters.
2. Utilitarian Fashion - Brands can capture consumers' love for practicality and simplistic function in their apparel designs to create a new segment of the fashion industry.
3. Capsule Collections - Designing and launching limited edition collections that highlight archival pieces can generate buzz and excitement among consumers.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from embracing more vintage and utilitarian designs to broaden their appeal and create new markets for their products.
2. Textile Manufacturing Industry - Companies that provide materials, such as down feathers, for the production of outerwear can capitalize on the trend of practical, utilitarian designs.
3. Retail Industry - Retailers can benefit from carrying custom, limited edition capsule collections that attract trendsetters and fashion enthusiasts.