The Spanish Christmas Lottery prize, El Gordo, the ‘big one’, is the largest lottery in the world, with a prize pool this year of U.S. $3 billion (€2.3 billion).
Getting in on the action isn’t cheap. Tickets are €200 each, but they are also sold in décimos at €20 each, which accordingly only pay out 10% of the win.
The odds of some sort of win are good though, with around 18% of participants winning something.
Apparently 98% of Spaniards have a stake in El Gordo, and on average they each spend around €70 each on tickets.
$3 Billion Lottery Prizes
'El Gordo' Spanish Christmas Lottery
Trend Themes
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Lottery Participation — New innovative methods and technologies can be explored to increase lottery participation and make it accessible to a wider range of people.
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Industry Implications
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