In an effort to understand and empathize with much of the world that operates on a slowed down version of Internet, Facebook is launching '2G Tuesdays' for its employees.
Every Tuesday morning, employees can choose to experience the site for an hour as a slowed down version -- functioning on the second version of wireless Internet technology instead of the speeds from the third or fourth they're used to. The project aims not just to have people understand the Internet access difficulties many people have around the world, but also to find ways to simplify the social media site.
By running the slow motion version on 2G Tuesdays, technicians, developers and designers will see ways to further cut down on data-heavy aspects of the site, like they already have done with 'Facebook Lite.' This way, the company is learning how to deliver its service with more ease, speed and efficiency globally.
Simplified Internet Tests
Facebook's '2G Tuesdays' Teaches About the Developing World's Internet
Trend Themes
1. Slowed-down Internet Experience - Exploring the benefits of a slowed-down internet experience to identify opportunities for streamlining and simplifying online services.
2. Understanding Internet Access Difficulties - Developing empathy for users with limited internet access to create more inclusive and user-friendly online platforms.
3. Data Optimization for Efficient Services - Finding ways to optimize data-heavy aspects of websites and applications to improve speed and efficiency for users worldwide.
Industry Implications
1. Social Media - Exploring ways to simplify social media platforms to cater to users with limited internet access.
2. Internet Technology - Developing technology solutions that can deliver internet services with more ease, speed, and efficiency.
3. User Experience Design - Integrating user-centric design principles to create inclusive and user-friendly online experiences for users with varying internet speeds and access.