It's definitely a departure from the classic Jaguar design, is it an improvement? I don't think so unless you call looking less like a Jag and more like a Bentley/Infinity cross an improvement. Jaguar made this mistake in the 80's and ended up returning to the classic look, people buy Jags because they look like Jags not something else.
Implications - The luxury automotive industry has persisted throughout many decades because consumers see their vehicles as a status piece that provides commentary on their finances. Thus, luxury auto companies are seeking new ways to reinvent their products in order to suit the ever-changing population while maintaining their brand and still appearing attractive.
Jaguar Reinvented
2009 Jaguar XF Defines New Look at LA Auto Show
Trend Themes
1. Luxury Auto Reinvention - Luxury auto companies are seeking new ways to reinvent their products in order to suit the ever-changing population while maintaining their brand and still appearing attractive.
2. Jaguar Redesign - Jaguar's departure from their classic design could lead to new redesign opportunities to attract a younger market.
3. Distinctive Luxury Design - Luxury auto companies may find success by focusing on a more distinctive and unique design, rather than attempting to blend with similar brands.
Industry Implications
1. Luxury Automotive - Luxury auto companies are seeking new ways to reinvent their products in order to suit the ever-changing population while maintaining their brand and still appearing attractive.
2. Automotive Design - Jaguar's departure from their classic design could lead to new redesign opportunities to attract a younger market.
3. Branding and Marketing - Luxury auto companies may find success by focusing on a more distinctive and unique design, rather than attempting to blend with similar brands.