The Google Zeitgeist is the annual report of searching trends produced by Google once per year. As Google puts it, "A year's worth of search speaks to our collective consciousness, and 2006 is no exception." The report is always fun to read and I am excited to announce that it has been released!
Here's a preview:
Google.com - Top Searches in 2006
1. bebo
2. myspace
3. world cup
4. metacafe
5. radioblog
6. wikipedia
7. video
8. rebelde
9. mininova
10. wiki
Google News - Top Searches in 2006
1. paris hilton
2. orlando bloom
3. cancer
4. podcasting
5. hurricane katrina
6. bankruptcy
7. martina hingis
8. autism
9. 2006 nfl draft
10. celebrity big brother 2006
2006 Google Zeitgeist
Trends in Search
Trend Themes
1. Social Networking - The rise of popular social networking platforms like Bebo and Myspace in 2006 indicates a disruptive innovation opportunity for companies in the social media industry.
2. User-generated Content - The inclusion of Wikipedia and video sharing websites like Metacafe in the top searches of 2006 suggests a potential disruptive innovation opportunity for companies in the online content creation and sharing industry.
3. Celebrity Culture - The high search volume for celebrities like Paris Hilton and Orlando Bloom in 2006 presents a disruptive innovation opportunity for companies in the entertainment and celebrity endorsement industries.
Industry Implications
1. Social Media - Companies in the social media industry can leverage the popularity of social networking platforms in 2006 to innovate and provide new features and services that meet the evolving needs of users.
2. Online Content Creation and Sharing - The demand for user-generated content in 2006 highlights a potential disruptive innovation opportunity for companies in the online content creation and sharing industry to develop new platforms and tools that empower individuals to create and distribute their content.
3. Entertainment and Celebrity Endorsement - The fascination with celebrities in 2006 indicates a disruptive innovation opportunity for companies in the entertainment and celebrity endorsement industries to create new experiences and marketing strategies that leverage the influence and appeal of popular figures.