Toronto has really basic, yet eye-catching, signs all around the city to promote a community clean-Up. Just in time for Earth Day on April 22, Mayor David Miller is hoping people will be inspired to pitch in on April 18 to make the city a greener place.
The 20-Minute Toronto Makeover takes place the Friday before Earth Day and encourages "Torontonians at work, school or at home to stop what you're doing at 2:00 p.m. and come outside to do a 20-minute clean-up blitz around your office, school or neighbourhood," the City of Toronto says.
The campaign asks that each person dedicates a mere 20 minutes of their day to help clean, and green, the community. As an individual, that's as simple as walking up and down their street to collect garbage or bring bottles to the recycling depot.
The city has also arranged group events on Saturday to help people collaborate to clean parks or other public spaces. The city helps organize a pick up time and location for the accumulated garbage.
This is the 10th year the city has put on the event and they anticipate this year will have a record amount of participants.
Urban Clean-Ups
20-Minute Toronto Makeover for Earth Day
Trend Themes
1. Community Clean-ups - Developing apps or websites to connect volunteers for community clean-up events to drive more participation and create a shared space for possible future collaborations to further promote and sustain the initiative can be disruptive innovations in this trend.
2. Green Campaigns - Creating green campaigns that encourages people around the world to dedicate a small portion of their day to help the environment can be a disruptive innovation in this trend.
3. Corporate Social Responsibility (CSR) - Corporate organizations taking an active role in implementing CSR programs aimed at reducing their environmental footprint, such as hosting clean-up events, will be a disruptive innovation in this trend.
Industry Implications
1. Environmental Industry - This industry can initiate disruptive innovations by increasing the use of technology to create more efficient ways to tackle environmental issues while promoting social responsibility towards the environment.
2. Volunteering Industry - This industry can create a shared space through websites and apps that can facilitate more participation and collaborations among volunteers for this cause which will be a disruptive innovation in this trend.
3. Corporate Industry - The Corporate industry can introduce disruptive innovations by implementing more holistic CSR programs that tackle environmental issues in an efficient and sustainable way while engaging employees in community service events.