7-Eleven knows that most people are bound to start 2019 with a big of a hangover, which is why the chain is offering 19-cent coffee and water for all of New Year's Day.
Beginning 12:01AM on New Year's Day—which may still be peak party hour for most people—7-Eleven will begin selling medium cups of fresh brewed coffee and one-liter bottles of 7-Select Pure water for just 19-cents apiece. The catch is that in order to take advantage of the 19-cent coffee and water, consumers will have to sign up for 7-Eleven's loyalty program, 7Rewards. Once the app is downloaded, consumers will be able to access the redeemable coupon. Best of all, any 19-cent coffee or water purchased on New Year's Day counts towards the chain's ongoing 'Buy Six, Get The Seventh Free' drink offer.
New Year's Beverage Promotions
7-Eleven Will Sell 19-Cent Coffee and Water on New Year's Day
Trend Themes
1. Discounted New Year's Day Beverages - Offering heavily discounted beverages on New Year's Day can attract customers and boost sales for businesses.
2. Loyalty Program Incentives - Using a loyalty program to provide exclusive deals and rewards can increase customer engagement and loyalty.
3. Promotional Continuity - Creating promotions that align with existing loyalty programs can encourage repeat purchases and customer retention.
Industry Implications
1. Convenience Store - Convenience stores can leverage discounted promotions and loyalty programs to drive traffic and increase customer loyalty.
2. Food and Beverage - The food and beverage industry can offer New Year's Day promotions to attract customers and generate sales during a traditionally slow period.
3. Mobile Apps - Companies that develop mobile apps for loyalty programs have an opportunity to capitalize on the growing demand for convenient digital discounts and rewards.