ASAHI, the Korean distributor of Pentax is celebrating the camera maker's 60th anniversary with the release of an 18 carat gold SLR. It's not as tech as the new Pentax K10D Digital Camera, but it's a little more flashy.
Implications - This Pentax 60th anniversary SLR is a great example of decadence combined with function. Consumers can appreciate this combination because it satisfies them on multiple levels. This piece provides a feeling of prestige through opulent aesthetics while serving a photographic function. Ultimately, consumers are constantly looking for ways to seem prestigious to their peers, resulting in products that are excessively adorned and top-of-the-line in their function.
18ct Gold and Leather SLR
Pentax 60th Anniversary SLR
Trend Themes
1. Excessively Adorned Products - The trend of excessively adorned products satisfies consumers' desire for prestige while providing functional value.
2. Combining Decadence and Function - The trend of combining decadence with function offers consumers a multi-dimensional experience that appeals to their desires for luxury and practicality.
3. Prestige-seeking Consumer Behavior - The trend of consumers seeking products that make them appear prestigious to their peers drives the demand for opulent aesthetics and top-of-the-line functionality.
Industry Implications
1. Luxury Goods - The luxury goods industry can tap into the trend of excessively adorned products to appeal to affluent consumers seeking both prestige and function.
2. Photography Equipment - The photography equipment industry can explore the trend of combining decadence with function to create high-end cameras that offer both luxurious aesthetics and advanced functionality.
3. Fashion Accessories - The fashion accessories industry can capitalize on the trend of prestige-seeking consumer behavior by creating opulently designed products that make individuals appear prestigious among their peers.